“01” is a sub-brand active in the production of ready-to-cook burgers. This newly established brand, focusing on producing high-quality ready-to-eat products, needed a modern and minimal identity. During the project briefing, emphasis was placed on simultaneously conveying the name and concept of the burger, so the slogan “Real Burger” was chosen for this brand. The 01 logo image is a combination of the number 01 and the burger form to create a sense of trust and confidence in the audience using simple design.